lundi 23 avril 2012

Korean Supermarket: First Virtual Store




South Koreans spend more hours on work than workers in many other countries, they are always on the move.For this reason, many of them find it hard to save time for even the most basic chores , like for example grocery shopping. Therefore virtual stores allow them to save time.   
                                                 
The virtual store was developed in Korea and more precisely in Seoul by a Korean supermarket chain ‘’ Homeplus’’ an affiliate of British firm Tesco .
These days, the virtual store allows consumers to do their shopping with Smartphones. All along the trucks are illuminating billboards with hundreds of pictures of food and cosmetics products.                                                                                                                                                                                                                                                
How to use this ? To give the virtual store a try we should first download the Homeplus application.  Secondly,we have to hold the quick response code under the pictures of the product , then the application asks the consumers where and when they would like the product to be delivered. 
After that, the  consumer should enter the billing information.
Finally the product will be delivered just after the customer arrives home . Tesco starts creating virtual stores for its franchises in other countries too. Furthermire, many young people around the world are adopting Smartphone technology today for this end. This concept is working outside Korea as well.


-Dhekrayet Ben Ghrib-

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